Canadians use their mobile devices to access a wide variety of content. In September of 2011, 67.4% of the total Canada mobile audience used text messaging on their mobile device, compared to 88.1% of the Smartphone audience. Downloaded applications were used by 40.9% of the total mobile audience, compared to 84.2% of smartphone subscribers. Mobile browsers were another popular way of accessing mobile content, used by 36.9% of the total audience and 74.8% of the smartphone audience. 39.5% of the total audience and 79.3% of the smartphone audience used their phones to stay up-to-date on the latest news. Other popular mobile behaviours included accessing maps (44.4% of smartphone subscribers), accessing bank accounts (28.8% of smartphone subscribers) and scanning QR codes (18.1% of smartphone subscribers).

Select Mobile Content Usage in Canada, September 2011 (Total Canada Mobile Subscribers and Smartphone Subscribers Ages 13+):

  • Sent text message: 67.4% of mobile subscribers / 88.1 of Smartphone subscribers
  • Used downloaded application: 40.9% / 84.2%
  • Accessed news and information: 39.5% / 79.3%
  • Used browser: 36.9% / 74.8%
  • Used email (work or personal): 32.7% / 69.3%
  • Accessed Social Networking Site or Blog: 29.2% / 60.7%
  • Played games: 28.0% / 53.2%
  • Accessed weather: 27.5% / 60.2%
  • Accessed search: 24.2% / 51.2%
  • Listened to music on mobile phone: 20.8% / 40.7%
  • Accessed maps: 20.1% / 44.4%
  • Accessed sports information: 14.8% / 31.5%
  • Accessed entertainment news: 14.2% / 29.5%
  • Accessed bank accounts: 13.5% / 28.8%
  • Scanned QR/bar code with mobile phone: 8.1% / 18.1%

(comScore, November 2011)

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