Canadians use their mobile devices to access a wide variety of content. In September of 2011, 67.4% of the total Canada mobile audience used text messaging on their mobile device, compared to 88.1% of the Smartphone audience. Downloaded applications were used by 40.9% of the total mobile audience, compared to 84.2% of smartphone subscribers. Mobile browsers were another popular way of accessing mobile content, used by 36.9% of the total audience and 74.8% of the smartphone audience. 39.5% of the total audience and 79.3% of the smartphone audience used their phones to stay up-to-date on the latest news. Other popular mobile behaviours included accessing maps (44.4% of smartphone subscribers), accessing bank accounts (28.8% of smartphone subscribers) and scanning QR codes (18.1% of smartphone subscribers).
Select Mobile Content Usage in Canada, September 2011 (Total Canada Mobile Subscribers and Smartphone Subscribers Ages 13+):
- Sent text message: 67.4% of mobile subscribers / 88.1 of Smartphone subscribers
- Used downloaded application: 40.9% / 84.2%
- Accessed news and information: 39.5% / 79.3%
- Used browser: 36.9% / 74.8%
- Used email (work or personal): 32.7% / 69.3%
- Accessed Social Networking Site or Blog: 29.2% / 60.7%
- Played games: 28.0% / 53.2%
- Accessed weather: 27.5% / 60.2%
- Accessed search: 24.2% / 51.2%
- Listened to music on mobile phone: 20.8% / 40.7%
- Accessed maps: 20.1% / 44.4%
- Accessed sports information: 14.8% / 31.5%
- Accessed entertainment news: 14.2% / 29.5%
- Accessed bank accounts: 13.5% / 28.8%
- Scanned QR/bar code with mobile phone: 8.1% / 18.1%
(comScore, November 2011)
I am the live example of the stats. My presence online has increased at least by 50% since I have a smartphone. I call my phone \”my window to the world\” and \”I like looking out of my window\”. I check the weather and the traffic in the morning, read my e-mails, download the new app, etc.
Smart phones have become an inseparable part of our lives. Don’t we all freak out when we realize that our phones are that with us?
Following that thought,marketing is definitely part of our lives too. Commercials before videos, ads when playing \”Draw with me\”, text messages from companies that you don\’t even know how they\’ve got your phone number ( which I don\’t like at all). My experience is getting worse and worse when I need to close pop-up windows, read text-messages, receive cold-calls,etc. Marketing companies need to find alternative ways to promote their clients without bothering their audience. They need to find ways that the audience likes. What do you guys think?